This moisturizing lotion is specially formulated to relieve and protect itchy, extra dry skin, and is clinically proven to moisturize for a full 24 hours. Its unique formula combines natural colloidal oatmeal, long known for its skin-soothing properties, rich emollients and cooling menthol to provide long-lasting moisturization and soothing itch relief.  Natural colloidal oatmeal, which is known for its soothing properties and ability to hold in moisture, has been finely milled to retain its natural integrity and purity to relieve extra dry skin